The Whitehill & Bordon regeneration project has been awarded Healthy New Town (HNT) status as part of an NHS pilot programme. One of the aims of the HNT programme improve the urban environment, making active travel a more convenient option for local people.

Richard, Antonia, and Anna from Feria Urbanism worked with James and Tina from Urban Place Lab and Richard Wolfströme to develop ideas to improve a key movement corridor that links the old and new parts of town.


The identified route runs over 2.2 kms between Mill Chase Road and the new development, passing the proposed Health Hub, the new EHDC leisure centre, as well as linking most of schools in the town. By remodelling this route via community (especially school) participation, it is hoped that this will become a model “healthy street” of local importance, and more widely to the NHS as a template for encouraging healthy, active, and sustainable forms of movement, to recreational destinations, linked to healthcare provision.


A series of exploratory workshops have been undertaken in late February and early March 2018. These explored meaningful street enhancements, rest stops, signage, and electronic wayfinding, and involved school children and local representatives.


Following these initial workshops, a second demonstration stage will use locally-generated ideas and apply these in a targeted fashion along the street, involving monitoring from local children and community groups. Initiatives and ideas might include growing spaces, personalised imagery and directions in the pavement, enhanced pedestrian and cycle priority, and wheelchair friendly surface treatments.

Healthy New Town Wayfinding Whitehill & Bordon


Designs for the pop-up garden

Classroom mapping exercise